Hybography

The process of hybography or taking two or more typefaces them and merging in to one was something i had never heard of before or never really thought about. It is however something that interests me as it gives you the chance to create words from two typefaces and give the word more meaning that it had before, it also make the word look more like and image and less like just a few words on a page.

It gives you chance to be able to create words which convey the meaning of what they’re trying to describe before even having to read the word, whether its though the shape of the letters and typefaces, the spacing between the words or the size of each individual letter, using hybography makes each word look much more meaningful.

As well as its practical uses for book design,posters,magazine design etc its also so enjoyable and interesting to play with the letters and see what you can come up with. It looks great and teaches me more and more about the letterforms and typefaces each time I do it.