Futurism does not use photographs or drawings within it’s designs, instead designers of the Futurist era use text and shapes to create images. As shown in the posters below, the way the text and shapes are placed and layered on top of each other creates visual images. They use visual metaphors of speed, movement, violence, technology, energy, dynamism etc.
The scattered placement and overlapping text and shapes was very uncommon for the era of Futurism, it embraces ‘avant garde’ and forward thinking design. The ‘random’ and scattered effect also has connotations with noise and energy. The shape of the text moves from large to small or small to large and plays with the idea of speed and movement, with the text moving across the screen. The Bold colours colours used such as red and orange emphasise energy and power within the piece which are two of the main ideas of the Futurist movement.
Ben Jackson 