Before starting the project I did some research into existing adverts which were already out, to start with i looked at Instagram adverts to analyse. My first observation was that they only last between 15-20 seconds so are relatively short and to the point.
The first video i came across was this advert for a pair Reebok trainers branded as being retro, classic Reeboks. The colour or filter of the video along with the typeface gives a retro feel which links directly to the shoes. The advert is vey straight to the point in showing the shoe in an old or ‘classic’ style. The shoe is in almost every frame of the video and is the forefront of the advert, again showing its straight to the point in showing what its selling. The last frame of the video is a simple white background, making the Reebok logo stand out to the eye and gives a sense of hierarchy as the red text is the first thing you see when viewing it.
The next advert I came across was for YouTube music, showing off the new music and music videos which have been added. Similar to the Reebok ad, this one is straight to the point in telling you who’s music it is and what video it is playing, either showcasing the video in the background or an image of the artist/band. The typography is effective in showing the text looking as if it’s been typed just like someone had searched it, this could show the viewer how easy it would be to search within YouTube, or make the video more personal as its being typed onto the page. I also noticed repetition was used, ‘is here’ stays in it’s place for the entirety of the video and is used well to remind the viewer many times what the advert is for and specifically what it’s advertising.
After looking into these adverts, I intend to take influence from the way they draw your eye to make you watch it to make my own work using similar methods.
Ben Jackson 