After deciding on how to communicate out idea and designed our logo, we thought about the best ways to produce our outcomes. Although we knew we wanted to use the idea of a ‘clothing brand’ to create our outcomes we weren’t sure on the best way to put our idea across. We were unsure who was creating each outcome so i drew some sketches of initial ideas for each outcome.
We wanted to use 2/3 images which would go on social media platforms as still images, these would be in different shapes to fit the social media platform, 2 video adverts and a gif.
Digital images – we thought about how we wanted the image to make the viewers feel and decided instead of making the audience feel bad, we just wanted it to make them think, and realise that what they’re doing is wrong. Due to this, we wanted to make it clear on the image that it’s about clothing and thought the best way to do this was by making the image a clothing label, or a photograph of a label we have made stitched onto a piece of clothing. This then led us on to design simple symbols or icons similar to those that would be seen on a clothes label that would represent the main points of our campaign.
Videos – The ideas for our videos were both similar but were being produced by different people to get different outcomes. The idea behind both of them was to create videos which show 2 pieces of clothing side by side which look practically identical and show the audience that one is very expensive compared to the other which is very cheap. The videos would explain exactly what our campaign is about and would be easy to understand.
Ben Jackson 