After deliberating with my group about what campaigns to do, we looked at ideas such as mental health, bullying, hunting/poaching and pollution. Overall we decided that a bullying campaign was something we could relate to much more and a target audience of our age group was one we could go for, we also could think of a lot of different areas of bullying we could explore. After listing different ideas, we decided that bullying over the way someone dresses or the clothes people wear is something none of us had ever seen before, but was also something we had all seen or even been a part of multiple times. It’s an issue which goes on a lot, especially through years of education. The issue could be simply with what people chose to wear, but we thought the worst bullying takes place when people feel the need to spend a lot of money on designer clothing which more often than not, looks very similar to high street brands. This was the general idea of our campaign.
We thought the brand would be a way to show everyone, from people who wear all designer clothing to people who wear none, that it doesn’t matter what yuo wear, and that wearing a Ā£200 t shirt instead of a Ā£2 one doesn’t make you any better than anyone else.
Ben Jackson 