Following on from the last time we met we decided choose our theme, or what ideas we planned to make. After looking at our research, we decided one of the most promising ideas we could come up with was to design a ‘clothing brand’ and use it to create posters, videos and gifs. We wanted to use the platform of our ‘clothing brand’ to make it clear that it doesn’t matter if you can’t afford to wear designer clothes which cost much more money, because they are exactly the same as highstreet brands. We planned to use it as a slightly ironic way to make fashion style videos and posters which would reach our target audience and instead of selling them overpriced clothes, it would make them aware of the fact that clothes are the same no matter how much they cost.
We then decided the clothing brand needed a style, so we thought about how we wanted it to look, what colours, fonts etc. We decided we wanted our style to be quite contemporary, using lots of white for the backgrounds for all of our work, with all the text in black to keep the theme minimal and modern. We also decided to use slight touches of red in all our work to catch the eye of the audience and make them want to look at it and read more about it.
Ben Jackson 