Before designing any posters or videos, we thought designing a logo would be the best way to start the process. I started off by looking at other clothing brand logos, ranging from designer brands such as gucci, Louis Vuitton etc which are very expensive to highstreet brands such as Asos, H&m etc which are much more affordable. the design elements in many of the logos are still very similar between the 2,for example the colours on them are very often just black and white. They are all relatively simple.
I designed some simple logos, keeping them all in black and white and adding a touch of red to one of them. I chose to keep the majority of them black and white to fit in with the colour scheme of our brand, and also because I think it looks much more modern. After showing everyone else in my group we decided the ‘MB’ on the logo at the top of the page was too hard to distinguish. We also decided the 3 ideas in the middle look much more like high street logos than the ideas at the bottom, and we thought our campaign would benefit more using the logo which looks much more like a designer brand, to give the idea that just because it looks expensive and designer, it’s the logo for an anti bullying campaign.
We then had to think about which one to use out of the 5 ideas. We initially ruled out the logo in the white as we though the black background can be seen in many of the designer logos such as Gucci and Giorgio Armani. We then ruled out the 3 variations at the bottom as we thought the black box being a rectangle doesn’t appeal to the eye as much as it does if it’s square.
After deciding on the logo, we also thought about a tagline or slogan and decided on ‘It’s Their Choice Not Yours’ as we thought it would be thought provoking for everyone involved in this type of bullying, and would make many people think more about things they say to people. We also looked back at our research and thought more about people dressing a certain way to fit in with their peers, and thought this tagline was a good way to make the ‘peers’ think twice before commenting on what others are wearing.
Ben Jackson 