I wanted the gradient to be a large part of my moving identity and keep the idea of the movement of it fitting in with the light shows within my exhibition. I also wanted a smooth transition between that and the logo so I planned to use the circles, which are present throughout, to create a blank white screen for my logo to appear on.
I used after effects to make the gradient layer look almost alien in the way it moves around, before using my visuals to transition into a white page which I could then put my logo and information on.
I didn’t want to overcomplicate it with too many moving parts and as the moving background was a vital part, I wanted to limit my logo to it’s animation by making it simply appear onto the page.
Ben Jackson 