As shown earlier, my exhibition consists of 4 rooms joined together which lead from one into the other, taking the viewer on a journey through the exhibition.
This meant I there was no need for a vast array of wayfinding within the exhibition other than a few installations around the room to show where each door to the next room is. I decided I didn’t want much inside the exhibition which would take away from the work.
This meant over all that more wayfinding was needed outside the exhibition space but inside the Fiera Milano to direct the user to the exhibition itself.
I wanted to ensure the wayfinding within the space stood out above all the other things going on within the exhibition to make it easily recognisable so I used the brightly coloured gradient designs for the majority of my wayfinding.
The top 2 are both examples of wayfnding within the exhibition, the lightbox being placed above each room to go along with the map and make the viewer aware of which room they are entering.
The other 2 ideas are examples of wayfinding in the Fiera Milano but outside the exhibition space, pointing viewers in the right direction towards the exhibition.
Ben Jackson 