As well as a variety of posters to promote the cause, I also wanted to create something which will hold some more information about where to go for help, as well as to outline some of the touchpoint, such as the idea of it being confidential etc.
I wanted the style and visual identity to follow on from the poster designs, using the bold font, however in this case more work needs to be done on the typesetting to give a good sense of hierarchy.
The leaflet still needs to contain relevant information, where to go and who to speak to, social media, Cardiff Met logo’s etc.
In this case, I wanted to use the back of the leaflet as a canvas to sum up the campaign as a whole, using the fonts, ‘stickers’ or shapes and colours to do this and give an overview of the identity as a whole. Again, similarly to the poster the design is very bold and striking, but again I think it gives it a contemporary look, something which would stand out to a student to entice them in.
Ben Jackson 