Gif
As well as print media, the brief stated that it wanted some sort of video it could use on a variety of websites. I didn’t want to create an animation or promotional video, I thought the best way to get word out by using the internet etc was to create a gif style motion graphic which could play on a variety of media, website ad style, instagram stories, facebook headers or advert, screens around the university or halls etc which would work as an advert style video, constantly playing and relaying information to the viewer.
Being a gif or motion graphic rather than an animation, I didn’t want the movement to be too much, it isn’t a video which would be watched by itself which would hold loads of information, it would be displayed in places where it could be easily viewed, the movement would be there to purely catch the viewers eye and allow them to read the relevant information which would be about telling students where to go and who to speak to.
Social Media
Online presence on social media is something which the majority of students engage with as much, if not more than printed posters and leaflets etc. One of the things which is important when looking to connect students to the campaign is to use social media, I decided to use instagram as it allows me to get the bold and striking imagery online. It means I wouldn’t need the use of large captions and explanations, as the posters and visual identity can be transferred over to a digital version to convey the message.
It was important to get the style and visual identity onto the Instagram page to make it recognisable, making sure every post has something which is useful to the cause, whether it be raising awareness for mental health or pointing students in the right direction.
Ben Jackson 