Design For Real Life – Booklet and Leaflet

Booklet

I then moved on and made a booklet and leaflet which can both be given to the professionals which runs through the guidelines and all the accompanying information. It was important that both the booklet and leaflet needed to be clear and concise, conveying all the relevant information to the viewer, using the same visual identity that has been used thus far.

I split the guidelines into 3 parts, timings, aims and environment with one section on each page on each page of the booklet, just to split up the amount of information on each page so it isn’t too much. The guidelines also have the icons next to them, so it could really be used as a key as well, if they see the icons on the social media or on a poster they know what guideline it’s aimed at.

I also wanted to implement some information design into it, other than the icons. There wasn’t too many facts and figures to be communicated, so any information design came in the form of data visualisation, using the visual language to present information to the viewer in an interesting way.

Much of the typography, especially for the headings for eat section of the guidelines were put into certain shapes to give them a sense of movement, to go along with the idea of physical activity.

Final Design

A booklet to be given to anyone looking to implement the gudielines. Using the visual language, colour scheme, typographic features etc, it gives a sense of the overall project. With descriptions of the metaphor and how the guidelines can help someone, as well as the guidelines themselves, split into 3 sections, timings, aims and enrionment. The booklet also contains some data visualisation of some of the statistic around how many people suffer with mental health disorders accross Europe.

Leaflet

Similar to the booklet, a 5 fold leaflet which gives all immediate information on one document. The guidelines, facts about psychiatric disorders and the visual style.

Again, everything relevant within the booklet such as the guidelines, some background information, and the visual language is all within the leaflet just in a much more condensed way.

Final Design