Before starting to research into ideas and form decisions about what to base my final major project around, I wrote down some of the first things which really jumped out to me from the start. I wanted the project to be something important to me which I would be able to pour my heart and soul into.
Sports magazine
Sports like football and surfing are both activities I am extremely interested in getting involved with as much as I can. I want the project I undertake for FMP to be a passion of mine, allowing me to create something which mixes my passions. I also like the idea of an editorial design which I may be able to take further through digital or non traditional touchpoints allowing me to improve my editorial skills and possibly others at the same time.
I like the idea as a whole, however I am aware that FMP is about being ambitious and doing something completely new, and I am also aware that a sports magazine even with the help of non traditional media would still not be overly ambitious in terms of a final major project. The project feels like something I could carry out as a personal piece, just not a university project.
Modern day branding project
My passion is in branding and I love creating visual identity’s, so I though one way I could combine that with a more ambitious project is to brand a company while looking at how it might change in a modern environment, taking into account covid, climate change, pollution etc and how they might effect the branding of a commercial company. All of these issues make a huge difference for companies, how they use packaging, how much is printed media and how much is digital etc. So it would be interesting to experiment with some of the extreme ways of getting around these problems. The project would allow me to further improve my knowledge of branding while also allowing me to find issues such as packaging and come up with new ways to get around them. I’m unsure what the brand would be, however it would most likely be something commercial which would allow me to add something extra to my portfolio.
Covid-19 Branding
After criticality and my research into the issue of the government and how they responded to Covid, it’s something I became really interested in and quite surprised it hasn’t been spoken about more. I use twitter regularly and there are a few outraged users who talk about the incompetence of the government and their response to the pandemic, as well as a lot of users who are still completely unaware of the problems, particular 20-30 year olds. The idea is to create a project which aims to feed information to that age group to allow them to become more informed and form their own opinions on how the government have handled the pandemic. I’m unsure what sort of project it would be, however I’m not too keen on the idea of creating a project which just gives information and nothing else, I want to look deeper into the finer details and creating something which makes people think rather than just delivers facts to people.
Ben Jackson 