Before starting to develop the identity further, I first decided on a face for the brand. I looked into many different avenues from lifestyle/blog style brands, to sports brands, to clothing brands but ultimately ended up coming to the realisation that a sports brand would fit nicely with the style I’m looking for. Something bold striking, particularly with the colours I identified and the strong typeface, works well in line with what you would usually see from sports brands. Another thing which lined up nicely was the idea of propaganda within the governments response being largely based on motivational comments looking to strive the public forward, which again works well alongside the idea of a sports brand. Finally, the name ‘SPIN’ clearly alludes to movement in itself, and with this alongside the edited images which also look as though they’re spinning, the idea of sports also fits in with this very well.
Ultimately the idea was to create a sports brand which looks great and draws viewers in to find out more, whether that be on a website, app, social media etc so the brand didn’t need to be too specific, I also thought if I made the sports side of the brand too complicated and specific it would overcomplicate the whole idea. I therefor decided to keep the brand as simply a sports lifestyle brand, which looks to motivate viewers in their sporting endeavours alongside releasing blogs and tips about exercise, sports etc and selling branded equipment.
Ben Jackson 